Tammy Kikuchi: Having the Joint Information Center for this event was critical. Timely updates and corrections to information in evolving incidents. (Correct), The report was written by the officer. Last name. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. The test questions are scrambled to protect the integrity of the exam. The widespread use of social media means you and your organization need to include social media in your communication strategy. (Incorrect), John enjoys boating, swimming, and fishing. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Access to the scene for information and images. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. (Unit 4), Apply public information techniques to a 5% scenario. The role of the pubic information officer. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Please review the IS FAQ's for more information. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. . 16825 S. Seton Ave., Emmitsburg, MD 21727 Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . This fundamental principle is the basis for public information in emergency management in this country. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Quantify results when evaluating public information efforts. Create clear and easily understood messages. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Do not be afraid to put bad news first if that is the message. Social Media: Preparedness 101: Zombie Apocalypse. Serves as a press secretary for the Agency Executive or Senior Official during the incident. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Describe evolving media tools, including social media, for communication. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Provide information and updates in a timely manner. The ability for readers to leave comments in an interactive format is an important part of many blogs. This course should take approximately 7 hours and 25 minutes to complete. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Managing public information is another fundamental element of emergency management. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. 20. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. 17. If you need to build an email list, consider including a place for people to sign up on your Web site. Describe how to effectively communicate orally and through written products. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: The best approach is to meet with school officials early to determine when your program best fits their schedule. Public information can help people make the right decision at the right time. This awareness-level training is suitable for new PIOs. B. report to the Finance/Admin Section Chief when arriving at an incident. Were people prepared for previous incidents? How or what can your community learn from these events? Salary Statistics for Public Information Officers. News releases should provide accurate, factual information that is attributed to its source. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Please review the IS FAQ's for more information. Coordinate information being distributed to ensure consistency with other agencies messages. For highly visible or controversial matters, it might be best to have a leader in the organization speak. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. The media area is a place where media congregate to help enhance the flow of information. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. This course can provide a basic understanding of the PIO function for those new to the position. That you will get them information and be back to brief themand then do so. Your organization may have other format preferences, such as single-spaced and one-page only. Grab the attention of your readers so that they will continue reading. Describe the role and function of the PIO. Use jargon to communicate with your target audience B. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Keep the subject and verb close together. Uses correct grammar and contains no spelling or punctuation errors. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Supporting information can be described as: A. All of the above, 23. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Admissions Fax: (301) 447-1658, Independent Study Program Learn and respect your media contacts deadlines. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. The Mayors Office developed an outreach campaign known as Red Stick Ready. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. In this lesson youll learn more about creating public awareness campaigns. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Conduct research to determine which tool is best to meet your agencys needs. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. C. Identify all the news media covering the area. 3. Blogs to cover events as they are happening. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. An important part of the PIOs relationship with the media is knowing what they want. Resident/Non-Resident, Trainer Program, etc. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Select it carefully and choose your background wisely. Refer to the list below. Determines what the public needs to know. Responds to the media while respecting restrictions on the release of sensitive information. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. There are all kinds of emergencies out there that we can prepare for. You can find the complete list of courses in the Spanish language course list. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. The Incident Commander B. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Evolving media (Web sites, email, blogs, social networking sites, etc.). The media will want to get as close as possible to get pictures/audio/interviews. Determining hazard impact is a crucial component in emergency planning. The process for ensuring that a public information message was accurately conveyed is typically called: A. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. . D. seek media release approval from the Communication Unit Leader., 24. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. C. is presented as a bad example of public information management. Establish contact with other agency PIOs. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Leaves the decision as to who will be in the pool to the media. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. In the next lesson you will learn how to communicate effectively when an incident happens. With passive voice, the subject is thereceiverof the action. %%EOF C. is a failed theory and should not be used by modern public information officers. Resident/Non-Resident, Trainer Program, etc. Email can be used to get people: In order for email to work, you need to have a good email distribution list. This course can provide a basic understanding of the PIO function for those new to the position. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. These people are your target audience. A. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Successful blogs are compelling and current, and encourage interaction with readers. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu (Unit 1), Describe the role and functions of the PIO. They knew that they werent being led down another road, that they were hearing things unfiltered. 0. the feedback has been, you know, we appreciate this. Campaigns are usually multifaceted, combining events and various media to get the message out.