The kirana store owners have taken a lot of effort to keep up with the changing demands of the crisis and managing their day-to-day supplies. As recently as January this year, he had no intention of going digital. “Reliance Retail has brought a retail revolution in India," Ambani said. Digital Kirana is the buzzword in the Indian retail segment. Storeking is a digital platform for rural consumption with the rural kirana as the anchor. Local Kirana Store Network. EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. The retail industry accounts for 11 percent of GDP and employs eight percent of the workforce, or approximately 43 million, of which the majority are in the unorganized sector such as Kirana stores. New Commerce is a massive $700 billion opportunity that will empower kirana stores in smaller towns digitally. In India, customers don’t just prefer supermarkets and shopping malls to buy essential groceries. Network of your trusted local kirana stores. The survey further highlights that there has been a positive movement towards the adoption of technology with 40% respondents (kirana store owners) stating they want to partner with online delivery and supply platforms as they feel it can help them grow and tide over in these testing times. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. Kirana stores play a crucial role in the Indian retail sector, with 13 million such stores catering to the everyday needs of people locally. At least 69% kiranas in the non-metros were able to sell alternative brands to their customers. EY is a global leader in assurance, consulting, strategy and transactions, and tax services. More than 76% of them reported a bigger customer base, while 67% said they increased staff strength. The entity envisages to onboard 30 million small Kirana stores on its digital platform, thereby enhancing their revenues, generating employment, and also resulting in consumer benefit with faster delivery of goods. 79% respondents in non-metros and 75% in metros stated that consumers are purchasing specialty food items and DIY items in unprecedented quantities to the extent that the kiranas are finding it hard to source such specialty food items like baking goods, instant foods, ready mixes, special masalas and namkeens due to stock-outs. The moral of the story is: There is no doing away with traditional formats. Partner - Customer Experience and Design Thinking, EY India, Sentiments of India – pulse of the country, Kiranas, Sentiments of India – Pulse of the country, Kiranas. Objective: To use e-commerce as a hook to bring neighborhood ‘kirana’ stores in low-income communities onto a digital payment platform, to accelerate merchant acceptance and increase digital payment adoption amongst consumers in these communities. remember settings), Performance cookies to measure the website's performance and improve your experience, Advertising/Targeting cookies, which are set by third parties with whom we execute advertising campaigns and allow us to provide you with advertisements relevant to you,  Social media cookies, which allow you to share the content on this website on social media like Facebook and Twitter. Digital Kirana Store. Lets Shop; My account; Wishlist; Checkout; Track Order; Products search. The digital platform has three applications. All the kirana store owner needs to invest in is a small TV which will act as the advertising platform. Profits also grew 30% to 400%.Bigger shopper basket size: As stores modernized, there was a qualitative change in what and how much consumers bought. While store POS modernization has been happening in micro fragments of the Kirana network, it has not scaled and the digitization of Kirana stores has been limited to adopting digital … Online Kirana Store App, a new addition to the vocal for local movement, where local meets global. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. However, such promising numbers are still at a nascent stage. Ram Lakhan Kirana Store. Moreover, he said, "the way that these kirana store owners have adopted to innovation and digital technologies, such as digital payments, changing … Away, the government and the industry at large in revenue, with an of! 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